Wednesday, March 20, 2019

Media Literacy

Apple, one of America’s leading tech companies has just announced a new program to promote media literacy programs. In the time of “fake news’, people need to become more educated on which media they chose to retain information about the world around them. Apple recognizes this and has now teamed up with nonprofits in Europe and Asia to launch this new program that educates users about the news for free. The teams that are collaborating with Apple on this new task are the New Literacy Project, Common Sense Stateside and Osservatorio Permanente Giovani from Italy.
Apple believes that through their influence they can educate people on how they digest news through the widespread appeal of their products. Millions of Americans have access to these products such as the iPhone and the company realizes that they have the potential to be very influential learning tools. Apple CEO Tim Cook recently said, “News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort,” After extensively studying news cycles in college, it is nice to see that highly influential companies such as Apple are learning to correct a widespread problem such as news misinformation. The company’s new endeavor will be looked upon favorably by the media where other tech giants such as Facebook have been repeatedly condemned for having not done enough to correct this issue. Those who are interested in becoming more educated on this topic will have access to this program for free but through Apple products. Doing this allows the public to take partial initiative and not have to pay extraneous costs that could turn people away. This all draws back to Apple’s responsibility to create widespread consumer awareness that is accessible to all. It is not yet reported on how Apple will exactly go about pushing out their new initiative, but they have made their stance clear. Apple believes they have a responsibility to the greater good by better educating those who are ignorant about media literacy. While concerns about how partisan the program could be are valid, it seems like they have teamed up with the appropriate organizations to springboard this new idea. Nelson Mandela once said, “Education is the most powerful weapon which you can use to change the world” and with Apple understanding the lack of ways people can educate themselves on the news, they, in turn, will do their part in enacting this education. Original Article: Contribution by Dale Desantis

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