I got an email from my wireless carrier (Verizon) the other day that was really intriguing. It read: “Join our free learning program to help you succeed in a digital world. Over 30 personalized learning courses, small business peer networking and even grant opportunities. Best of all? It’s free.” I clicked on the “Don’t Miss Out” button and here’s what I found.
Verizon’s Small Business Digital Ready program has the goal of helping 1 million small businesses “thrive in the digital economy.” The program includes free courses on subjects like search engine optimization (SEO), working remotely, and finance management (e.g., good credit management). It offers one-on-one and group coaching and mentoring with experts from your industry, as well as networking opportunities with other small business owners.
A success story is highlighted on the program’s website. A food truck owner in Philadelphia took a Social Media 101 course that was personalized to her business, helping her market her food truck better and attract a larger clientele.
Verizon is also offering $10,000 grants to small businesses. Applicants must complete two courses or coaching events between January 1 and June 30, 2022, and must apply for the grant by June 30, 2022.
You can register for the Small Business Digital Ready program here, email digitalready@verizon.com, or call +1(800)-916-4351.
I looked quickly to see if competing wireless carriers are offering anything similar. T-Mobile offers small businesses $200 to spend on digital advertising, apparently limited to Facebook. I didn’t find anything for AT&T or Sprint.
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